Seenergy
Prototype of a web and mobile mental healthcare service platform that aims to bridge the disconnect between mental health counselors and marginalized youth populations.
MY ROLE
For the Seenergy app, I was responsible for aligning stakeholders, designers, architects, and salespeople during the product discovery, initiation, and prototyping phases.
I advised business development associates during the proposal to the stakeholders, and assisted the team to clarify business and product goals and define the vision for what set the product apart in a saturated marketplace.
PRODUCT STRATEGY
Mood Board
Brand Persona & Brand Values
User Research & User Personas
Mission & Vision Statements
Competitive Analysis
Feature Definition
Key TAKEAWAYS
In-depth experience of all phases of product initiation
Learned how to work with UX designers to prototype a new product
Gained further experience leading product workshops with stakeholders from various backgrounds
Conducted user research and early stage UX strategy
Overall strengthened my understanding of and familiarity with UX design, giving me the ability to work start to finish with product designers to push a product vision forward